Tuesday, February 5, 2008
Kevin Kelly: Better Than Free
Kevin Kelly has an interesting piece on The Technium called Better than Free. His premise is that anything that can be copied can be put on the internet. Once it is on the internet it becomes available to anyone for free. Money can't be made from the original item in this new electronic landscape. Money can only be made from things that can't be copied. Here was the interesting part of the article for me. He gives eight possible ways that marketable value can be added. Eight things that can't be copied that are valuable to the consumer. I won't explain what he says, read the article. It's worth it.
In these changing times as major studios are trying desperately to hang onto an outdated business model that doesn't work in this new digital world, we seem to hear from the two extreme camps. "Pay me cause it's mine" or "I can get it for free and you can't stop me." It is nice to read a thoughtful piece that looks at how things might work out.
Good discussion article for the tech classroom. Good debate topic for a social studies classroom. I've already seen this mentioned on three other blogs I follow. It is going to generate a lot of discussion.
[Image: Captured from The Technium: http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php]